It’s official. Apple announced today that it has agreed to purchase Beats for £1.8 billion (US$3 billion) in a deal that is expected to close later this year.
Since the first rumours, many have wondered why Apple would purchase a company that is best known for manufacturing high-priced headphones. Now we know the answer.
Although Apple has not explicitly stated its reasoning, the structure of its press release shows that Beats Music – the fledgling music streaming service that launched this past January – is at the centre of the deal.
Throughout the press release, the music streaming service is mentioned ahead of Beats Electronics, the headphone portion of the [...]
