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May 9, 2014

Nintendo Announces Plans for New Console for Emerging Markets

Nintendo has announced that it plans to launch a new gaming system that will target consumers in developing countries such as China and India. According to reports, the lower-cost console will be released in 2015 or 2016, which indicates that the company is just in the early stages of development.

Nintendo has been struggling financially, posting significant losses over the past three years. Much of the company’s financial hardship is the result of lacklustre sales of Wii U, which has sold a mere six million units since its launch in November 2012. In comparison, Sony’s PlayStation 4 has sold seven million units – yet has only been around for six months.

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