Paramount Pictures has made a deal with two leading cinema chains to make two upcoming releases available on demand just two weeks after their release. AMC Theatres and Cineplex have both agreed to Paranormal Activity: The Ghost Dimension and Scout’s Guide to the Zombie Apocalypse to be available on demand just 17 days after release. The current home release cycle is 90 days however this fails to adapt to new needs of consumers and encourages piracy. Paramount conducted a study that found 72% of consumers were not aware of the 90 day delay.
Paramount hopes that this deal will prove to be a success as they plan on [...]
